Privacy Policy
Privacy Policy
This Privacy Policy describes how our website (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit the Site or make a purchase.
Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information needed to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, "Personal Information" refers to any information that can uniquely identify an individual (including the information listed below). See the list below for more details on the types of Personal Information we collect and why.
Device Information
- Examples of Personal Information collected: Browser version, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.
- Purpose of collection: To load the Site accurately for you and to conduct analytics on Site usage to optimise our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor Shopify.
Order Information
- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, PayPal, iDEAL, Bancontact, Giropay, Sofort), email address, and phone number.
- Purpose of collection: To provide products or services to you to fulfil our contract, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, to communicate with you, screen our orders for potential risk or fraud, and, in accordance with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor Shopify.
Customer Support Information
- Examples of Personal Information collected: Facebook ads, Pinterest ads, Google ads.
- Purpose of collection: Customer support.
- Source of collection: Collected from you.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this data directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (subject to your location and where applicable, with your consent).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opting Out of Targeted Advertising
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.
Use of Personal Information
We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.
Legal Basis
In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to delete this information. For more information on your right to deletion, please see the "Your Rights" section below.
Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), where that decision-making has a legal or otherwise significant effect on you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylisting of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylisting of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us at the contact information below.
Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to request that your Personal Information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us at the contact information below.
If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at the address provided below.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimise your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with admin access. |
| _secure_session_id | Used in connection with browsing a storefront. |
| cart | Used in connection with the shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracks preferences. |
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics related to marketing & referrals. |
| _shopify_sa_t | Shopify analytics related to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively impact your user experience, and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings, typically located in the "Tools" or "Preferences" menu of your browser. More information on how to modify your browser settings or block, manage, or filter cookies can be found in your browser’s help file or through sites like www.allaboutcookies.org.
Please also note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
Do Not Track
Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@mereldam.com or by mail using the details provided below:
CXH Limited
CENTRE, 45 HOI YUEN ROAD, KWUN TONG, HONG KONG
Last updated: 03/01/2021
If you are not satisfied with our response to your complaint, you have the right to file your complaint with the relevant data protection authority. You may contact your local data protection authority, or our supervisory authority here: https://www.australia.be/en/personal_data